Engagements
Three engagements. Fixed scope, defined deliverable, an end date.
No retainers and no public pricing. Each engagement starts with an intro call to confirm fit.
Who this is for
For teams with a real product and a real commercial problem.
A fit
- You have shipped hardware, or you are close to it. There is a physical product, a bill of materials, and either customers or a pipeline.
- The problem is commercial: launch readiness, build cost, or a product that demos well and still does not convert.
Not a fit
- Pre-product ideation, pitch decks, or fundraising narrative.
- Pure software with no hardware or supply base.
01 · Launch-Readiness Audit
Launch-Readiness Audit
- Who it is for
- Teams approaching production or launch who want an outside read before the spend gets serious.
- What happens
- A fixed-scope review of your program plan, supplier and cost posture, and launch story. I read what exists, interview the people who own it, and test the plan against the ways hardware launches actually go wrong.
- What you get
- A written readiness report with a prioritized fix list.
02 · Cost and Execution Reset
Cost and Execution Reset
- Who it is for
- Teams with a product in the field that costs too much to build, support, or both.
- What happens
- A facilitated cost workshop with your engineers and supply base, plus a reset of the operating cadence that keeps cost-out work moving after the workshop ends.
- What you get
- A supplier-quote-backed cost-out plan and an operating cadence the team keeps after I leave.
03 · Positioning Sprint
Positioning Sprint
- Who it is for
- Teams with a shipped product that demos well and still does not convert.
- What happens
- We rebuild the buyer, the segment, the pricing, and the story, working from real sales conversations instead of the original launch deck.
- What you get
- A positioning document and a revised sales narrative.
04 · How it works
Every engagement runs the same three steps.
- 01
Intro call (30 minutes).
You describe the situation. I tell you whether one of the three engagements fits, and what it would look like.
- 02
Scoped proposal.
If there is a fit, you get a one-page proposal: scope, deliverable, timeline, price. You say yes or you do not. No retainer.
- 03
The work.
A set start date and a set end date. You get a written deliverable you can act on.