Writing

Notes on hardware, cost, and positioning.

• Jun 13, 2026

  The gap between engineering execution and commercial results

  Working hardware dies in the space between the team that builds it and the people who need it to sell. Here is what lives in that gap, and why closing it is nobody's job.

• Jun 6, 2026

  What a hardware cost reduction actually involves

  A BOM cost-out is not a spreadsheet exercise. It is a war room, a supply base, and a cadence that outlives the workshop. Here is what one looks like from the inside.

• May 30, 2026

  Is your positioning problem actually a product problem?

  A product that demos well and still does not convert has one of two problems. Telling them apart before you rebuild the messaging saves months.